03-05-2024  3:45 am   •   PDX and SEA Weather
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NORTHWEST NEWS

Washington State Agrees $8 Million a Year for Tribes Hit By Opioid Deaths

With Native Americans and Alaska Natives in Washington dying of opioid overdoses at five times the state average Washington lawmakers have agreed to allocate milliona year to 29 federally recognized tribes in Washington from a half-billion-dollar settlement between the state and major opioid distributors. The funds will help tribes address the opioid crisis

Civil Rights Attorney Ben Crump Receives Honorary Doctorate from Lewis & Clark College

Crump has represented the families of George Floyd, Breonna Taylor, Henrietta Lacks. 

Washington State House Overwhelmingly Passes Ban on Hog-tying by Police

The vote on Wednesday came nearly four years after Manuel Ellis, a 33-year-old Black man, died in Tacoma, Washington, facedown with his hands and feet cuffed together behind him.

NEWS BRIEFS

Senate Passes Emergency Housing Stability and Production Package with Bipartisan Support

Major legislation works to stabilize and house Oregonians living on the streets, put affordable housing within reach for everyone ...

House Passes Oregon Drug Intervention Plan (ODIP)

New approach to crisis response aims to increase opportunities for treatment, reduce recidivism, and prevent overdoses ...

House of Representatives Addressed Oregon’s Addiction Crisis

We are committed to closely monitoring the rollout of this bill, particularly with concerns to racial disparities. ...

Moving Ahead to 'A Better Red'

Tri Met’s MAX Red Line trains will begin serving the new Gateway North MAX Station on Monday, March 4. ...

Portland Value Inn Is Renamed Jamii Court

The new name for this affordable housing redevelopment, Jamii, means community and togetherness in Swahili ...

Oregon lawmakers voted to recriminalize drugs. The bill's future is now in the governor's hands

PORTLAND, Ore. (AP) — The future of an Oregon bill that would roll back the state’s first-in-the-nation drug decriminalization law is now in the hands of Democratic Gov. Tina Kotek. The bill — which would make the possession of small amounts of drugs a crime once more — has...

History-rich Pac-12 marks the end of an era as the conference basketball tournaments take place

LAS VEGAS (AP) — Tara VanDerveer managed to compartmentalize her emotions as she chased down and eclipsed Mike Krzyzewski’s all-time wins record earlier this season, determined to focus only on the moment ahead. And that's how the Hall of Fame Stanford coach is approaching the...

Georgia hosts Ole Miss after Murrell's 21-point game

Ole Miss Rebels (20-9, 7-9 SEC) at Georgia Bulldogs (15-14, 5-11 SEC) Athens, Georgia; Tuesday, 7 p.m. EST FANDUEL SPORTSBOOK LINE: Bulldogs -2; over/under is 149 BOTTOM LINE: Ole Miss plays the Georgia Bulldogs after Matthew Murrell scored 21 points in Ole...

East leads Missouri against No. 13 Auburn after 27-point game

Auburn Tigers (22-7, 11-5 SEC) at Missouri Tigers (8-21, 0-16 SEC) Columbia, Missouri; Tuesday, 9 p.m. EST FANDUEL SPORTSBOOK LINE: Tigers -11.5; over/under is 149 BOTTOM LINE: Missouri hosts the No. 13 Auburn Tigers after Sean East scored 27 points in...

OPINION

Message from Commissioner Jesse Beason: February is 'Black History and Futures Month'

I am honored to join the Office of Sustainability and to co-sponsor a proclamation to mark “Black History and Futures Month” ...

Ending Unfair Contracts Harming Minority Businesses Will Aid Gov. Kotek’s Affordable Housing Goals

Senate Bill 1575 will protect small businesses from state and local government’s unfair contract practices while also allowing the building industry to help the governor meet her affordable housing project goals. ...

February is American Heart Month

This month is a time to recognize that heart disease is the leading cause of death in the United States, especially in the African American community ...

Thrilling History of Black Excellence in Our National Parks

In every facet of American life -from exploration; conquest; defense; economy; resistance; conservation and the pursuit of human rights – I can show you a unit of the National Park System where the event took place, where African Americans made the...

AFRICAN AMERICANS IN THE NEWS

Miami Beach is breaking up with spring break — or at least trying to

MIAMI BEACH, Fla. (AP) — Miami Beach is trying to break up with spring break, but it's not yet clear whether spring break will take the hint. After three consecutive years of spring break violence, Miami Beach officials are implementing monthlong security measures aimed at curbing...

Crowded race for Alabama's new US House district, as Democrats aim to flip seat in November

MONTGOMERY, Ala. (AP) — The race for Alabama's 2nd Congressional District, which was redrawn by a federal court to boost the voting power of Black voters, has sparked congested and competitive primary contests. Democrats see an opportunity to flip the Deep South congressional seat...

Girl Scouts were told to stop bracelet-making fundraiser for kids in Gaza. Now they can't keep up

Missouri Girl Scout leaders threatened legal action against a troop that made bracelets to raise funds for starving children in Gaza, provoking outrage and ridicule from the girls’ supporters and advocates for people trapped in the Palestinian territory by the latest humanitarian crisis. ...

ENTERTAINMENT

Ned Blackhawk’s 'The Rediscovery of America' is a nominee for ,000 history prize

NEW YORK (AP) — Ned Blackhawk's “The Rediscovery of America,” winner last fall of a National Book Award, is a finalist for a history honor presented by the J. Anthony Lukas Prize Project. Blackhawk's account of Native Americans over the past five centuries is among five nominees...

Once doomed to cult status, the animated satire 'Clone High' finds a new life on Max

NEW YORK (AP) — In one of the weirdest high schools in history, Cleopatra is dating class president Frida Kahlo and John F. Kennedy's best friend is Abraham Lincoln. This is “Clone High,” a cult animated show that's enjoying a new life on the streamer Max some two decades after...

Book Review: Thomas Mullen’s portrayal of a divided nation in 1943 draws parallels to today

It’s 1943, a quarter century after the armistice that ended the so-called Great War, and Americans are once again fighting in foreign lands, battling the ascendant Empire of Japan in the Pacific and confronting Germany’s Afrika Corp along the southern rim of the Mediterranean Sea. ...

U.S. & WORLD NEWS

China sets an economic growth target of around 5% but acknowledges it will not be easy to achieve

BEIJING (AP) — China aims to achieve 5% economic growth this year, Premier Li Qiang said Tuesday, acknowledging...

Industrial fire and multiple explosions shoot debris into the air in Detroit suburb

CLINTON TOWNSHIP, Mich. (AP) — A fire raging at an industrial facility caused multiple explosions that rocked...

Democrats make play for veteran and military support as Trump homes in on GOP nomination

CHARLOTTE, N.C. (AP) — Highway signs welcome drivers entering North Carolina to “the nation's most military...

France becomes the only country to explicitly guarantee abortion as a constitutional right

PARIS (AP) — French lawmakers on Monday overwhelmingly approved a bill to enshrine abortion rights in France's...

3 Red Sea data cables cut as Houthis launch more attacks in the vital waterway

DUBAI, United Arab Emirates (AP) — Three cables under the Red Sea that provide global internet and...

Transit of migrants through the Darien Gap resumes as Colombian boat companies end work stoppage

BOGOTÁ, Colombia (AP) — Migrants bound for the U.S. are once again crossing the Darien Gap in large numbers,...

By The Skanner News | The Skanner News

SEATTLE, Wash. (AP) -- Twitter may seem like something that only kids use. But local public relations experts say it is a useful tool that can add value to a business, if used correctly.

The Northwest Environmental Business Council recently hosted a luncheon presentation in Seattle on social media. Jaime Quick of Scoville PR and Colleen Moffitt of Communique Public Relations offered some tips, a few warnings and ideas about how to get started.

"The rise of social media has definitely happened and it really has become mainstream," Moffitt said. "Social media really does have a power and an influence in our day to day."

Quick said social media like Facebook and Twitter won't sell products or services, raise money or make your firm number one, but it will support those efforts. Social media turns monologues to dialogues and lets customers interact with a business. "It's really about relationship building."

Twitter, Moffitt said, is especially powerful because it is an open network, unlike Facebook or LinkedIn, which are closed. Twitter allows a business to connect with new people, track the competition and monitor what people are saying about it anywhere in the world.

Companies everywhere are using Twitter for different purposes. Veratect Corp., a Kirkland-based company, detected swine flu in Mexico in March and used Twitter to keep the public informed about the outbreak and how it was spreading. The University of Mississippi is using Twitter to provide daily updates on energy consumption in its buildings as part of an effort to decrease energy use.

Moffitt said Twitter lets users share information quickly. Companies are using it to drive sales, gain market share, improve customer service and recruit employees. Moffitt said Twitter helps her develop a reputation as a social media expert, which provides value to her company and improves business.

Kristina Walker, an associate at EnviroIssues, began tweeting a month ago for her company. So far EnviroIssues uses Twitter to monitor information that agencies it works for, or would like to work for, are sharing. She said Twitter offers a huge opportunity to find work, especially on stimulus spending projects.

Chris Morse, chief technology officer for EnviroIssues, said the company also has LinkedIn and Facebook pages, but, "It's more interesting, more bang for the buck, to go with Twitter at this point."

Dell uses Twitter to drive business to its outlets. Moffitt estimated Dell has made $3 million by using Twitter.

Moffitt said a company must allocate resources for managing a Twitter account and concentrate on sharing useful information. About 20 percent of information a company shares on Twitter can be about the company, but 80 percent needs to be on related and relevant topics.

Moffitt called Twitter "the world's biggest cocktail party." When she first joined, she said she felt intimidated, but people are friendly and informative when you engage with them.

Moffitt has three tips for people on Twitter: think of yourself as a brand, share information that is relevant to the brand and audience, and engage in the conversation. Also, stay current with how social media is evolving. A year ago, she said, it was common to follow someone if they decided to follow you but no longer.

Whether or not a company joins Twitter, chances are someone at the firm already uses it. Moffitt said companies should develop a social media plan and share goals and messages with employees so they don't say something that conflicts with the company's message.

Crisis planning is also important in case someone's tweet gets a bad reaction. "The ability for something to spread like wildfire is just prevalent," he said.

Laurie Landeros, vice president at ShoreBank Pacific, has been tweeting for about a month. Generally her tweets are about companies and interesting nonprofits involved with the bank. ShoreBank is pretty new in the Seattle area and one goal is to use Twitter to help build the brand.

"Our 12-year history has been pretty organic," she said. "We don't do much advertising. (We're) word of mouth and now, hopefully social media will continue to help us grow."

Landeros said Twitter helps her learn about things quickly and easily. She spends 30 minutes every morning on the account. "I limit it to 30. I'm having so much fun with it, I could actually spend a lot more time on it."

Moffitt said she spends about 45 minutes each morning on Twitter, time she used to spend reading newspapers and blogs. She also tweets at lunch and in the evening. Quick said he spends about three hours on Twitter each week.

Paul Hausmann, a partner at Environmental Resource Management in Bellevue, said the talk convinced him there's value to Twitter but he isn't going to start tweeting any time soon. Hausmann said he's a traditional guy who reads the Wall Street Journal in print every morning.

He said Twitter seems a bit "wacky" because there is no editorial process. "It's kind of like TV, only commercials and then you hone in on these channels (and say) I really like commercials about cars!"

Hausmann said the presentation made him realize there is likely a marketing person at his firm of 3,300 people that is tweeting and that he should connect with that person. "There's value for me to connect to someone else who is a twitterati. But I'm not going to do it."

 

The Skanner Foundation's 38th Annual MLK Breakfast